Cavendish is pleased to announce that it has advised on the sale of Farewill, an award-winning fintech company focused on the digital provision of end-of-life services, to Dignity, a leading UK-based provider of end-of-life services backed by Castelnau Group. 

Led by CEO and founder Dan Garrett, Farewill has been supported by some of the UK’s most prestigious fintech and growth venture capital firms, including Augmentum Fintech and Highland Europe. It is a high-growth life-planning specialist offering wills, probate, at-need funerals, and pre-paid funeral plans, all supported by its innovative technology platform. The company has earned multiple accolades, including Consumer Business of the Year and National Will Writing Firm of the Year. Farewill has built a trusted brand that delivers a best-in-class consumer experience in the end-of-life sector and has raised over £1 billion in charitable pledges. 

This transaction enables Dignity and Farewill to cater to a broader spectrum of the UK market, each continuing to excel in their respective areas of expertise. Dignity will focus on its established strengths in funeral services and planning, offering deeply personal and traditional experiences to families nationwide. Farewill will continue to lead in the digital space, providing fast, accessible services for those who prefer an online-first approach to end-of-life planning. 

Ben Goldring, Partner at Cavendish said: “It has been a real pleasure working with Dan, Jenny and Farewill’s board on this transaction. Farewill has redefined excellence in its sector, bringing innovative digital solutions to the end-of-life space. They will no doubt continue to innovate and grow within the wider Dignity group and I look forward to seeing them do so. 

We are proud to have advised on this transaction, which adds to our track record in life-planning and fintech deals.” 

Jonathan Buxton, Partner at Cavendish commented: “The team at Farewill have created a warm and highly trusted brand in an under-served category. It will be exciting to watch as Dan and Farewill move onto the next chapter with Dignity. I look forward to seeing what they achieve together!”