Consumer

Bramblecrest

“In completing this transaction, we wanted to ensure that the growth and success of the business that we have built to date is the foundation for further expansion in the years to come. We are delighted with the outcome and we would like to thank the team at finnCap Cavendish for all of their help throughout this process. They are experts at advising founders and entrepreneurs and they provided us with invaluable advice and guidance throughout.”

Hugo Douglas Pennant and Martyn Bell, Co-Founders of Bramblecrest

finnCap Cavendish, part of finnCap Group plc, has advised the Founders and owners of BDP Holdings Limited (Trading as Bramblecrest) on its recent change in the business’ ownership. The Founders have successfully sold a majority of the business to a newly established Employee Ownership Trust (EOT), while retaining a minority stake and a continued active role in the business.

Bramblecrest was established in 2000 by its two Founders, Hugo Douglas-Pennant and Martyn Bell. The business is the UK’s leading premium outdoor furniture brand, and employs nearly 60 people from its base in the Cotswolds. Bramblecrest furniture is stocked nationwide in over 300 garden centres and retail stores and sold direct to consumers via its website.

Henry Wells, head of Consumer at finnCap Cavendish said:

“We are delighted for Hugo and Martyn and the whole Bramblecrest team – this is a great transaction for all parties. They have built a fantastic business and it has been a pleasure to have advised them during this process and seeing them transact the ownership of the business to an Employee Owned Trust. We look forward to continuing to work with them as the business continues to grow.

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